TRACI
Chief of Staff · Positive Intelligence Practitioner
Twenty-six years inside the work — long-term practice owner and operator. Trained in the Positive Intelligence framework alongside other leadership and coaching methodologies. Brings the architecture beneath every steady team.
About Dr. Traci Goodwin
About Traci Goodwin
For more than two decades, Traci Goodwin built and led a successful business.
As a dentist and practice owner, she grew a thriving practice, led teams, served patients, and navigated the daily realities of entrepreneurship. From the outside, it looked like success.
Inside, she discovered what many high-achieving leaders eventually encounter: success and fulfillment are not always the same thing.
After 26 years in dentistry, Traci made the difficult decision to walk away from a career she had spent decades building. Not because she failed, but because she knew there was another version of leadership—and life—waiting on the other side of certainty.
That experience fundamentally changed how she views growth, leadership, and success.
Today, as Co-Founder, Chief of Staff, and Executive Consultant at Kristin Goodwin Consulting, Traci works with executives, founders, and senior leaders who are navigating complexity, pressure, and the often-unspoken challenges that come with leadership.
Her work helps leaders quiet the internal noise that can cloud judgment, create misalignment, and limit performance. By combining executive coaching, leadership development, Positive Intelligence®, and real-world business experience, she helps clients develop the clarity, resilience, and self-awareness required to lead at the highest levels.
What makes Traci's perspective unique is that she has lived both sides of the equation. She understands what it takes to build something successful, and she understands the courage required to redefine success on your own terms.
Clients value her ability to create trust quickly, ask the questions others avoid, and help leaders uncover what is actually driving their decisions, behaviors, and outcomes.
In addition to her work with executive leaders, Traci holds certifications as a Certified Master Coach, Certified Professional Coach, Certified Positive Intelligence Coach®, and Certified Financial Coach. She holds a Bachelor of Science and Doctor of Medicine in Dentistry from University of Iowa.
Whether she is coaching executives, facilitating leadership development, or helping organizations create healthier cultures, her focus remains the same: helping leaders move from internal noise to genuine clarity.
Because when leaders become clearer, everything around them becomes easier to lead.
Career Highlights
Co-Founder & Chief of Staff, Kristin Goodwin Consulting
Experienced business owner, operator, and team leader
First Act: Successful dental practice for 26 years
Consultant specializing in leadership development, mental fitness, and executive effectiveness
Certified Master Coach
Certified Positive Intelligence Coach®
When she's not working with leaders, you'll likely find Traci somewhere in the Rocky Mountains hiking, skiing, mountain biking, or spending time with her family. She loves cooking for a crowd, appreciates a good bourbon or rye, and regularly quotes Ted Lasso in her leadership curriculum. Anyone else waiting for August 5th, 2026 when Season 4 drops on AppleTV?
